Padini concept 4p
This would also attract more customers as who does not want a bag or cloth that would not easily thorn or destroyed?
Padini concept 4p
Padini is also working towards expanding the business on a regional basis. Therefore, in this assignment I plan to develop this domestic brand —-Padini in Hong Kong. Grand Strategy of Padini Holdings Berhad Padini Holdings Berhad uses the growth strategy in expansion, sales growth, increase in employees and diversified products. In Hong Kong the Hongkee are very concern about their personal image, especially the younger generation. In the long terms, they will continue to maintain their high standard of design and manufacturing quality as well as affordability. It is because Padini can cultivate the customers to become more environmental friendly and Padini also can save their cost. Their roots are in the manufacturing, trading and supplying of garments to retailers and distributors. The success of the company can be attributed to the foresight of its management and the dedication of its staff. Padini Authentics offers a casual line that embodies individuality and confidence, for men, women and children. It also sells watches, sunglasses, PVC handbags and bead accessories. Subsequently, in and , Padini launched its first stores in Syria, Qatar and Pakistan. While, Graduate Retail Internship Programme is introduced to an earlier internship programme.
Moreover, one of its bright spots is the groups export markets. Buyer behaviour In international marketing the type of buyer behaviour must be matched to market considerations.
Therefore, it is the time to develop the brand in that country. Generally, the major cost components for garment manufacturers are cotton price and labour costs.
If we cannot plan to create the value chain to the company, the company will hard to survive prosperity. E -marketing is another technique, which can be utilized. By having a different style of design they could attract more customers and they may have a great increase on their amount of customers. Then, sole proprietorship expanded into textile trading two years later, and in , the company entered the retail industry with the flagship brand, Padini. In Hong Kong the politic is stable compare to a lot of other countries. Participants who are existing undergraduate students spend the entire duration of the programme in the retail shops operated by the Padini Group. Padini also designs most of its own products, which affords the company a better control of input costs while retaining the flexibility of varying its merchandise mix via its Brands Outlet stores. Bhd, Seed Corporation Sdn. It can be an important point to make here that liaising a lot more with suppliers in the Indian market will be very useful, as they have a better idea of the kinds of products, which are in high demand in this market. The company will continue to upgrade the image of its products while emphasising value and quality. Padini Holdings Berhad began as a backend operation in Malaysias apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. On the other hand, with the extensive distribution network their name will be more worldwide known. Opportunities With the rural area such as Sabah and Sarawak which has less competitive it would be a chance for them to make a larger market. As old fashion can be use, their customers would have a variety of choice to purchase. These nine core brands have strong presences which provides for higher sales of products that are associated with the brands, better acceptance of new products, higher ability to increase market share through advertising, and stronger resistance to price erosions in the market.
Its business is affordable and forward- looking. Threats To overcome the problem of entry of reputable foreign brands, Padini Holding Berhad could try to invent more new brand of stock. The quality of the product will be a factor that may be spread by one customer to another potential customer.
Therefore, Padini should appear in the most popular Hong Kong magazine. The threats that this company is facing is the entry of reputable foreign brandswhich has made competition stiffer and more competitive which may decelerate the growth in sales and begin the thinning of margins. At present, they have a growing presence in neighbouring countries, and they believe that there is great scope for growth. It opened it's first store in Oman and received a valutaion by Interbrand at RM million. It s also important to note that Malaysia has different cultural values, For example, the females in this region generally put on clothes which cover a lot more of their body. By having a different style of design they could attract more customers and they may have a great increase on their amount of customers. Competitive Strategy used by Padini Holdings Berhad Among the Porters Competitive strategies, cost leadership strategy and differentiation strategy are the two strategies that used by Padini Holdings Berhad. Posted by. Threats To overcome the problem of entry of reputable foreign brands, Padini Holding Berhad could try to invent more new brand of stock. The Seed and Rope labels were then created in It is also important to know that the sporting culture in Malaysia centers heavily on cricket. Padini was relaunched as a career wear brand in Vincci accessories have focused on the fast changing tastes of woman consumers, and Seed Cafe opens an exciting new dimension in food operations for the company. Miki has two brands under it, which are Miki Kids and Miki Maternity. It is because Padini can cultivate the customers to become more environmental friendly and Padini also can save their cost.
Going forward, we expect Padinis top line growth to be driven by the gradual maturing of the new stores it opened in recent years, which is expected to see higher per square foot sales generated. In addition, the relatively limited connectively between cities and town will make each area within Sabah and Sarawak a captive market.
Buying process is relatively quick because of the limited differences between brands it means the brands that have parallel image like Bossini, Giordano, Elle and etc But not included high price brands like Guess, Calvin Klein CKGucci and etc.
Vincci was launched inrepresenting a brand for ladies shoes, bags, belts and accessories. Management has guided that they would be achieve this by attracting customer spend by tweaking its store merchandise mix and perceived value and quality of Padinis offerings, improving design to delivery of its products to keep up with the ever-changing consumer trends and preferences, as well as continually refurbish existing stores to attract customers.
In the long terms, we will continue to maintain our high standard of design and manufacturing quality as well as affordability. They may also have a greater increase in their income as more customers are willing to spend their money on their product. In , Padini became a public company as we know today - Padini Holdings Berhad. Buyer behaviour In international marketing the type of buyer behaviour must be matched to market considerations. Vincci offers shoes, in-trend bags and accessories. Basic Strategies used to respond for uncertainty Padini Holdings Berhad is defined as a prospector. Some easy to manage but some the other ways round. Miki has two brands under it, which are Miki Kids and Miki Maternity. Padini is also working towards expanding the business on a regional basis. SEED apparels focuses on contemporary, trendy and creative designs for both casual and work apparels, which targets the fashion conscious. The new store openings allowed Padini to boost its year-on-year sales growth, but with fewer floor space expansion plans on the horizon, we believe Padinis revenue growth trajectory will be one that is less sanguine than in previous years. In Hong Kong the Hongkee are very concern about their personal image, especially the younger generation. Vincci accessories have focused on the fast changing tastes of woman consumers, and Seed Cafe opens an exciting new dimension in food operations for the company. It is the way, which people live together in a society, it also can influence by religion, education, family and reference groups.
The development of successful international marketing strategies is based on an effective understanding of the similarity and differences that exist in the countries around the world.
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